With WebP format, you don't have to use different image formats in different parts of your website. This advantage has been increasing exponentially for the owners of e-commerce websites or a blog with lots of images. This makes it a smart move that both your users and Google will approve.
What are the advantages of using WebP?Īs mentioned above, smaller file sizes will help your website load faster. When we compare this format with JPEG, the popular lossy file compression format, we see a 25% to 34% reduction in the file size. Lossy compression (WebP-Lossy): This is the format where you achieve more compression by removing a certain number of pixels, which the human eye cannot detect, from your images. Likewise, WebP's lossless compression method can offer the same quality, with a size 26% smaller than the lossless compressed versions of PNG files. Lossless compression (WebP-Lossless): means that every pixel of your image stays the same after compression. So, let's see what these lossy and lossless compression are. If you convert PNG files, which offer a lossless image experience as you can see in the example above, to WebP format, you can post images in up to 26% smaller sizes on your website without compromising image quality. When you use the WebP format, images are smaller in size, but they almost never compromise quality, allowing your page to load faster. It can provide high compression rates for images without compromising quality. WebP is a file format announced by Google in 2010. Google announced two next-generation rich media formats at I/O 2010. How can we deal with these rich media formats with large sizes out of the many factors that affect website speed? As we can see in the statement of Google's John Mueller, website speed is certainly a ranking factor. In addition to all these improvements and increasing page sizes, users rightfully want web pages to load fast. Sizes that used to be expressed in kilobytes are now expressed in megabytes. On the other hand, these unavoidable improvements came to mean a great burden for web pages. While the first websites consisted solely of text, visuals and videos have been incorporated in time.
From past to present, web pages have undergone a great evolution.